In-person events attract an audience more than any other event type so what’s better than hosting an in-person event? There are various types of in-person events and event platforms.
Today we are going to explore about in-person exhibition platform. Further in this blog, you will get to know why you should consider using an in-person platform for your on-ground expo, the in-person platform’s must-have features, and best practices for in-person exhibition.
Why You Need In-Person Exhibition Platforms?
If you are wondering why you need an on-ground expo platform below are some reasons
1. Increase Engagement
In-person exhibition platforms can increase audience engagement before, during, and after the event. These platforms offer engagement features that can help you engage with your exhibition attendees. These platforms can help you host a question-and-answer session, surveys, ask-me-anything sessions, polls, etc to engage the audience during the event. And send push notifications that can engage your audience before the event, and with feedback from after the event.
2. Bigger Audience
With an on-ground exhibition platform, it is easy to reach a bigger section of the audience as these platforms will take your in-person event online more of the audience will be able to engage with your event. You can live to stream your event through the platform to get the attention of your target audience.
3. More Insights And Data
With the help of the on-ground expo platform, you will be able to get more and better insights into your in-person exhibition. Usually, if you are hosting an on-ground exhibition without any platform it becomes challenging to keep the track of audience, data, and analytics but with the platform, it will be more manageable.
4. Event Automation
An in-person exhibition platform can also automate certain processes like RSVP management, notifications, reminders, and updates. With the help of the exhibition platform, you will be able to send a personalized automated notifications to your event attendees. You can do that by email or by sending push notifications to them.
5. Reduce Impact On The Environment
By using an in-person exhibition platform you will be able to reduce the impact on the environment. When you are taking your event digital you reduce the use of paper which can support the environment. With an on-ground exhibition, you will be able to host more eco-friendly events.
6. Event Ticketing And Registration
These platforms also help in on-ground expo registration. If you want to make your in-person event more convenient you should use the event platform. The event platform will not only ease the process of event registration but also in-Person exhibition ticketing. With this, you will be able to attract more audience to your in-person exhibition.
Essential Features For In-Person Exhibition Platform
Here are some must-have features for your in-person exhibition platform:
1. Analytics Dashboard
One of the most important features of any in-person exhibition platform is the analytics dashboard. With the help of an analytics dashboard, you will be able to keep track of audience insights and it will help you analyze the performance of your live on-ground exhibition.
2. Third-Party Integration
The next must-have feature for your on-ground exhibition platform is third-party integration. The platform that you are opting for your exhibition should support integration with social media platforms like Instagram, Facebook, Twitter, LinkedIn, and Whatsapp, and not just that if you are offering online ticketing on your in-person exhibition platform then it should also support integration with payment wallets.
3. Engagement Features
Undoubtedly engagement features are a must-have for your in-person exhibition platforms as they help you engage with your audience. With the help of an engagement feature, you will engage your audience not just during the event but also before the event.
Must-have engagement features for your in-person exhibition platform is surveys, polls, question-and-answer feature, etc.
Automation is the next must-have feature on our list. The automation feature offered by event platforms can make the process of event management easy. With the help of automation event managers will be able to send automated updates in form of push notifications, they can send automated emails, reminders, and push notifications.
5. Mobile Friendly
The next thing that is important for your in-person exhibition platform is mobile friendliness. Not every user prefers using a laptop or desktop plus there are more individuals who use mobile so it is important to have a platform that is mobile-friendly and has a simple and easy-to-use interface.
Customization is the last and yet another must-have feature on our list. If you are hosting an in-person exhibition you may want to customize your platform according to your on-ground expo and that is only possible when your in-person exhibition supports the customization feature. So it is important to have a customization feature in your event platform.
In-Person Exhibition Best Practices
Here are some of the best practices for in-person exhibitions:
Exhibit Booths- If you want to attract more audience to your in-person exhibition then you will have to set up some unique and creative exhibit booths for your on-ground exhibition.
Offer Experience- There are a lot of event organizers who host in-person exhibitions so you will have to plan and research properly to offer your audience a different and unique experience.
Take Your In-Person Exhibition Online – The next thing that you can do is take your in-person exhibition online with the help of an event platform. You can live stream your event or you can record it and offer it on-demand.
Promotion & Marketing – For the success of your in-person exhibition you will have to promote and market it according. Use social media for event marketing and promotion or run paid ads etc.
The Bottom Line
If you were planning to host an in-person exhibition with the help of an in-person exhibition platform then we are sure this blog must have helped you understand more about in-person event platforms. From features like customization to mobile-friendliness, we covered all must-haves in the on-ground expo platform and various reasons for using it like bigger reach and more insights, etc.
If you are still looking for an in-person exhibition platform then you can consider Dreamcast, it is a platform that can manage all your in-person events and offer smart solutions for your in-person events.