Thank you for visiting the WordStream blog! We enjoy Guest Postings because they allow us to give our readers a wide range of topics and expert insights. We do, however, receive a large number of requests, and we are unable to accept them all! But, following these principles will offer you the best chance of success.
The Blog of Wordstream:
- For over 12 years, the WordStream blog has been a go-to resource for online marketing and advertising. These are some things to keep in mind!
- Our target demographic includes marketers, advertisers, business owners, and students who want to learn and enhance their skills in digital marketing and advertising. Especially for small to medium-sized businesses and marketing firms.
- Our blog is authoritative and educational, but it is also personable and enjoyable to read. Our writing style is conversational—think accessible expert.
- We cover the following topics: B2B, content, copywriting, e-commerce, landing pages, lead generation and conversion, marketing ideas/strategies/psychology, organic social media, PPC (search, display, social, cross-channel), SEO, and website content (we do not cover app/website construction).
- Our articles: We publish a wide range of post kinds, including (but not limited to!) the following:
- Fresh or diverse perspectives on familiar issues.
- First-person reports of studies, techniques, and tests
- Technique and platform how-to tutorials and cheat sheets.
- Lists of useful suggestions, tools, or persuasive methods.
- Trends, data, and insights from the industry.
- Advice tailored to a specific industry.
- Innovative concepts and real-world examples.
Requirements for Guest Posts:
We adore guest posts, but we get a lot of them daily. As a result, WordStream only accepts postings that are high-quality, timely, accurate, actionable, unique, and relevant to our readership. Here are some recommended practices that will help us react to you more quickly and, if your topic is approved, publish it sooner.
1. Acquire a Sense of our Personality:
Please follow through on this! To get a sense of our issues, as well as our tone and general format (short intros, lots of headings and subheadings, short paragraphs, value-adding images, etc.). Read a couple of posts in their entirety before doing some skimming and browsing.
2. Check to See if We Haven’t Already Covered Your Idea:
We’ve been in business for more than a decade, so this is a necessity! If we’ve already covered your issue, we could be interested if you can offer something more current or approach it from a new position or perspective. The best approach to see if we’ve covered your issue is to run a Google site search:
3. Examine Our Specifications:
This is what we want!
- Minimum length: 1,500 words (but don’t add fluff if you don’t meet that goal).
- 150-word introduction. Explain your topic and then explain what the piece will cover to the reader.
- Conversational rather than corporate tone!
- Unique, actionable, well-organized, and precise!
- Skimobiles is achieved through the use of headings, subheadings, brief paragraphs, and so on.
Please make your headlines in sentence case!
NO STOCK IMAGES ARE AVAILABLE. Graphics that illustrate concepts and facts should add value. A Google image search should be enough; just make sure to include the image source link under the image. You are also free to utilize any of our photographs. Simply go to Google’s picture tab and perform the same site search as before:
This is NOT what we want!
- There are too many backlinks: You may insert up to three links per post to YOUR site. This includes your bio’s URL.
- For citing graphics and statistics, external connections to sources other than your own are acceptable. They are not suitable for gaining a backlink for that website.
- Thin content that displays a lack of depth in a topic’s expertise.
- Fluff: superfluous, filler words that employ a lot of words to communicate a little.
- Overly promotional content.
- Content that has previously been published or is sponsored.
- Stock photos! (That bears repeating).
We Enjoy Guest Posts:
Visit our Guest Author bio page to get a sense of what an excellent guest post looks like.
What to Anticipate:
Because we receive a huge number of guest pitches, please be patient with us throughout the process.
- Pitch response: If your pitch is selected, we will react within 1-2 weeks. Please contact us if you haven’t heard from us after three weeks.
- Outline: Once we’ve decided on a theme and a title, we’ll ask for an
- outline. If the outline is accepted, you will begin drafting!
- If the draft satisfies our quality criteria, we will proceed to edit. If the draft does not satisfy our quality requirements (i.e., it has weak content and/or cannot be improved without extensive editing), we will notify you that we will be unable to proceed with the post.
- We will revise the text to ensure that it adheres to our standards as well as the WordStream style guide. We’ll let you know if we need anything from you—a higher-quality image, a revision to a section, or more detail on something.
- Depending on the number of revisions required and the needs of our content schedule, your piece could be published anywhere between 2-4 weeks after you submit it. This may take longer if we are significantly behind schedule.
Are You Ready to Make a Pitch?
Here’s what to include:
- In the subject line, type [GUEST PITCH].
- Describe yourself briefly: In your role, what experience or knowledge would you draw on?
- Ideas for improvement: Title suggestions are even better than topic ideas!
- Exemplifications of writing: Please provide at least one existing publication link.
Visit their website to learn more: Info Blog News