SEO is a legitimate way of making a website more visible to users. This attracts users to the website. The primary purpose is to bring users to a website from search engines. Search engine optimization and social media, both are not separate entities. These entities work together to create value and provide relevance to the audience. A perfect marketing strategy should try to have both social media and SEO.
SEO and content marketing, both can be combined in a marketing strategy, and it is worth clarifying the differences between these tactics.
What is content marketing?
Content marketing is highly focused on creating and distributing relevant, valuable and consistent content. It is content used to attract and retain a clearly defined audience. The major goal of content marketing is to encourage customer actions which benefit the brand. Content marketing works indirectly with the consumer, unlike traditional marketing. Instead of talking to the customers about any specific product or service, content marketing helps customers solve many problems by providing information they may not have previously.
What do you mean by SEO?
Search engine optimization is a very crucial part of marketing businesses that rely on website traffic. SEO organized and optimized the content from search engines like Google. It also helps your website rank. SEO is the process which allows brands to generate website traffic from natural search results in the search engine. SEO is different from SEM. Many brands make use of both SEO and SEM.
Can you make SEO and content work together?
SEO and content marketing, both should work together to reach their full potential to benefit your brand. You should create content with search engine requirements as a new brand. It is worth reviewing your content as a brand with an existing content library.
Some years ago, creating SEO-friendly content practically meant stuffing keywords. This resulted in many websites becoming unreadable. Today, many search engines strive to deliver the content that will be the most relevant to the users.
Optimize existing content.
You should strive to create brand-new content, and it gives you an advantage with SEO. However, it is a time-consuming approach. Most established businesses already have a content library, and they update and optimize the content to benefit search engine rankings.
The websites which are continuously updated rank higher than the ones with static content. Updating existing content is the best way of meeting the requirement.
Internal linking tells the search engines about your website’s structure and reveals content that belongs together.
What is social media marketing?
The power of SMM comes from the capacity of social media in three marketing areas: customer data, connection and interaction. SMM has transformed the way all businesses can influence consumer behaviour.
SMM is the use of social media to build the company’s brand and increase its sales. In addition to providing the companies with a way to engage with all the existing customers and reach out to new ones, social media has built data analytics that allows the digital marketers to track the success of all their efforts.
Many individuals avail of the services of SEO Company Australia, which is a digital marketing agency that provides many types of SEO services to its clients.
Following is the way social media marketing, SEO and content marketing work together-
1.They promote each other.
An obvious connection between social media and content marketing is that you can publish your social pages to promote the content of your website. Whether you publish blog posts, article pages, you can share their links on social media pages such as Twitter and Facebook. This helps your content reach a wider audience base than just the site visitors. Many of your followers check your website regularly.
Sharing your content on social media helps your social channels stay regularly updated.
2. You can ask for feedback.
As you share your content on social media platforms, it is easiest to just use the name of your content as you post. You should also increase the audience participation by asking questions and engaging them in conversations. The increased comments will help you engage with your followers. You can use this to improve the content and guide your strategy going forward.
3. Social media is a great platform to promote your content.
When you publish a new blog post on your website, social media offers a way to get it in front of a larger set of audience by sharing posts with the links back to your website. These links do not have the same effect on the search engine results such as the authentic backlinks. You should create high-value content which is relevant to all the interests of your target audience.
4. Social media offers opportunities to gain backlinks to your website.
Inbound links to your website from another reputable website are among the most influential factors of off-page SEO. The links that you post on your social media profiles lead to your own website. Posting your content on social media can lead to opportunities for acquiring higher backlinks.
For example, as you share the content that your audience finds valuable, they will share it with their networks. This will amplify the visibility of your content and it automatically increases the likelihood that other websites will link back to yours.
5. Social media improves brand awareness.
One of the major goals of a social media strategy is to boost the brand awareness for your business. As more and more people encounter your posts on social media, they will become familiar with what you offer. They will conduct searches that include your brand name. This will drive huge traffic to your website and it will help boost your rankings in the search results.
6. Your social media profiles will show up in the search engine results.
When any person searches for your business online, your social media profile is one of the first links they will see in the search results. Hence, you should keep your social media profile fully updated all the time