Real Estate Portal Development 101: From ‘How to Start?’ to ‘How to Ace it?’

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Are you looking to get started in real estate portal development? It can be an exciting and lucrative endeavour, but it can also be overwhelming if you need help knowing where to start.

In this blog post, we’ll discuss everything you need to know about real estate portal development, from the basics of getting started to the advanced tips and tricks on how to ace it.

Why Invest in Real Estate Web Portal Development?

Real estate web portal development is an invaluable investment for any business looking to capitalize on the prospect of the ever-growing real estate market. By leveraging the power of web technologies, companies can open up new opportunities to reach a wider audience, expand their operations, and maximize their profits.

Here are just a few of the many reasons why businesses should consider investing in real estate web portal development:

  • Create customer loyalty by being more responsive – your customers can access live information 24/7.
  • Leverage customer relationships with advertising options – provide customers with valuable marketing offers that give them exclusive access to product or service promotions and events not offered anywhere else
  • Enhance customer experience with social media integration – create a unique interactive platform that engages customers through online discussions, photo sharing, and more
  • Maximize productivity by streamlining processes – seamlessly integrate e-commerce solutions into your website to drive traffic and revenue
  • Expand customer reach by taking advantage of local marketing opportunities – turn your website into a regional destination with location-based content

Features to Consider

  • Custom Dashboard:  A custom dashboard makes the app user-friendly and enjoyable by making all the features available in one place, which is especially important when creating an app for a professional industry like real estate.
  • Importing Data from Multiple Sources: By allowing the importation of data from multiple sources, you can provide your users with more accurate data without worrying about maintaining different databases for each source.
  • User Registration/Login: Creating a user registration or login function on your app allows members of your company or website to access information without having to log in through their computers at work or home.
  • Advanced Search: Advanced search functions allow users to filter property listings by various criteria, including neighbourhood, price range, square footage, bedrooms, bathrooms, amenities and many other options.
  • Notifications: The importance of notifications cannot be stressed enough! Notifications are vital because they keep customers engaged with your product or service even if they are not currently using the app!
  • Maps Integration: Maps integration will allow potential buyers to view properties on a map rather than scrolling through pages and pages of property listings.
  • Virtual Reality Tours:  VR provides an immersive experience for people who don’t have the time or money to travel overseas; VR tours can show homes that aren’t yet built and give potential homeowners a sense of how large rooms feel before they move in.
  • In-app Messaging System: An in-app messaging system will help you provide quick customer service and resolve problems efficiently.
  • User Reviews and Ratings: Reviews and ratings are an important factor in the decision-making process for potential customers, and having them available in your app can make the difference between a sale and a lost opportunity.
  • Compare Listing:  Users can compare listings side-by-side to understand what they want and need before purchasing.

How to Get Started?

Are you looking to get started with real estate portal development? With the right approach, real estate businesses can leverage technology to increase their efficiency and open up new avenues of growth. To help you get started, we’ve compiled a list of tips to consider when building your real estate portal.

Market Analysis

Before getting started, you need to make sure that you have a good understanding of the real estate market you’re entering. Research who your potential customers are and what type of services they are looking for. This information will be essential in helping you plan out the design and features of your portal.

Plan Everything

Before you even get started with development, make sure to plan out everything, including the design, the user experience, the pricing model, and even the marketing strategy. A good plan will help you avoid making costly mistakes during development and ensure that your portal is designed with the end user in mind.

Find a reliable partner that can provide you with technical assistance.

Developing a portal is challenging and requires a great deal of technical expertise and resources. To ensure success, you should look for a partner with a good track record that can provide you with the resources required to build a successful portal.

We at CRMJetty have years of experience helping real estate businesses. We can help you develop your real estate portal from scratch or customize an existing one to suit your needs. Whether you’re just starting or want a more experienced partner to help grow your business, we offer personalized solutions tailored to meet the specific needs of every client.

Development & Testing

Once you have a plan and a reliable partner, you can start developing. At this stage, it’s important to ensure everything works as intended. Test the portal for any bugs or flaws before going live.

Go Live

After development and testing are complete, you’re ready to launch your portal. This can be done by hosting your exit on a server or using a cloud-based solution like AWS. Creating a marketing plan to ensure potential customers can find your portal is also important.

Maintenance & Upgrades

After your portal is live, you’ll need to make sure that it’s constantly being monitored and updated. It includes fixing issues and regularly upgrading the portal with new features and content to keep customers engaged.

These steps will help you get started with a customized web portal that can ease your real estate business.

Monetization Methods for Real Estate Web Portals

Real estate web portals offer a great opportunity to monetize through various methods. There are three primary monetization methods for real estate web portals – commission, advertising, and consultation.


The commission is the most common method of monetizing a real estate web portal. This involves charging buyers or sellers a fee when a transaction takes place. The commission amount can vary depending on the market and the size of the transaction. In addition, portals can also charge tenants a fee for connecting them with rental properties.


Advertising is another popular monetization method for real estate web portals. It can be done by offering ads to real estate agencies, developers, property brokers, and related businesses. Ads can be shown in various formats, such as banner ads, sponsored listings, or text links. It’s important to ensure that the ads are relevant to your website’s target audience to maximize revenue.

Consulting services

Finally, consulting services are another way to monetize a real estate web portal. It can include offering advice and assistance to buyers and sellers regarding the real estate market, mortgage rates, and other related topics. Consulting services can be offered both on-site and through remote consultations.

Real estate web portals can generate significant revenue by leveraging these three monetization methods. It’s important to remember that these methods may only sometimes be suitable for some businesses, so it’s important to research which ones work best for your particular situation.

With the right strategies and tactics in place, real estate web portals can effectively generate revenue.

Wrapping up

In the end, you are aware of how a real estate portal development can benefit you and how to get started with it. After carefully examining the market and needs of your target customers, you’ll be able to tell your developers what exactly you need.

CRMJetty’s professional expert team is ready to integrate a portal solution for real estate. We offer a fully-integrated portal service for the real estate industry, which you can further customize according to your specific needs.

So let us list your requirements and help you get started!

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