The most crucial performance indicator for your SMS campaign may be the conversion rate. It enables you to figure out the cost per sale or customer, the investment return of your campaigns, and whether your marketing is accomplishing your goals. Additionally, the conversion rate enables you to refine your communication campaign after campaign and to see clearly how your marketing efforts are performing.
SMS marketing, despite being straightforward and effective, is not a guaranteed traffic or revenue driver. It’s also a very different channel from push, email, etc. It will therefore appear that it is not a useful channel for your business until you adjust to it.
One specific fact is guaranteed to appear in an article about the advantages of SMS marketing: SMS marketing campaigns have a conversion rate of 45%.
What does this mean, though? An online merchant must first fully comprehend the following idea before they can effectively understand how to increase conversions through SMS marketing:
What is the conversion rate for SMS marketing?
The average increase in sales attributable to SMS marketing as a whole or a specific SMS campaign is referred to as the “SMS marketing conversion rate.” The best way to determine how effective SMS marketing is is to calculate its conversion rate.
Why is the conversion rate calculated?
To minimise the cost of your communication, it is crucial. Additionally, when used in conjunction with other key performance indicators (KPIs) like click-through rate and conversion rate, it can help you strengthen your hooks, improve how you segment your contact base, and ultimately, improve communication and sales.
If you communicate with your customers via text, the vast majority of them ought to respond favourably. Consumers who have chosen to participate in SMS marketing represent 91% of the market. Therefore, obtaining the data needed for SMS campaigns is not a challenge. Poor data use is frequently a problem that businesses face.
The process of developing effective customer engagement campaigns involves some grit.
How do SMS marketing conversions in e-commerce?
Although SMS marketing may seem archaic, it has some distinctive qualities that keep it relevant in the era of digital marketing.
Due to its immediate nature, SMS works best when used to prompt users to act immediately (e.g., make a purchase, retrieve an abandoned shopping cart, use a discount code, etc.). For limited-time offers to generate the most conversions, they instil a sense of urgency.
More than 80% of consumers have native SMS app notifications enabled, which means their phones will notify them as soon as they receive a text and prompt them to respond to the sender right away.
Ways to Boost SMS Conversion Rate
Your mobile marketing plan should include bulk SMS marketing in a world where people use their phones for 20 hours a week on average and send 60 texts per day. These three pointers will help you win over more text message beneficiaries.
Incorporate a Call to Action Clearly (CTA)
Even though text messages are brief, you still need to express your intentions to the recipient clearly and quickly. Your recipient should be able to immediately understand the call to action. There is no need for wordplay or superfluous words in this sentence. In the messaging app, the majority of phones only show the first few words of a text message. This means that the first sentence must clearly state the topic of the text. If you don’t, you run the risk of your client deleting the message before they even open it.
Promo Code Implementation
incorporate a code into your marketing message. If the code is only available via SMS, you will receive immediate feedback on the campaign’s overall conversion rate because each purchase made using the code counts as a conversion.
Employ a Branded URL
If mobile operators don’t recognise the company that the links belong to, they may mistake them for spam. Because of this, you ought to think about including branded URLs in your campaigns.
They add a more personal touch to your texts because the links are to your name, services, or products. rather than using a bit.ly URL. Additionally, more often clicked, branded links give your SMS marketing campaigns a more professional and polished appearance.
Personalize Your Message
You understand the importance of personalization as a marketer. According to a study by marketing charts, visitors who saw three pages of personalised content converted at a rate that was twice as high as those who only saw two pages.
Sending personalised texts is simple, whereas customising landing pages and web content can be challenging. While a financial services company might prefer to use a title and surname for a more formal feel, a lifestyle brand might choose to address customers by their first names. Guni allows you to accomplish both.
Use RCS, the new channel that accelerates conversions
This new kind of message has two benefits. The first benefit is that including carousels, buttons, and clickable images and links enables you to track the customer journey similarly to a tracking URL. Second, these new features increase the attractiveness of your offer in terms of both aesthetics and process fluidity. a customer experience that has truly been reinvented.
SMS can be used to supplement other marketing avenues.
SMS marketing as part of a multi-channel campaign is the best way to optimise e-commerce conversion rate. Use email to visually introduce a new line of products. Then, just as the customer is considering making a purchase, send them an SMS with a 5% discount to seal the deal.
To improve a multi-channel campaign, use marketing automation software. To make sure that the customer reads the SMS right away after viewing the offered products, automatically send an SMS five minutes after the customer clicks and opens the email.
The most effective way to boost e-commerce conversions is through this complementary use of various channels. This is what is known as true multi-channel marketing.
Remember that not all SMS campaigns must adhere to the same set of guidelines. It’s possible that what works for you one time won’t the next. The most crucial thing is to make sure that each customer is catered to by continually testing your campaigns.
Creating the ideal campaign for your clients can be difficult. That is beyond question. But remembering these strategies will undoubtedly keep you on course.
Knowing the conversion rate of your SMS campaigns will not only help you determine your return on investment, but will also demonstrate that SMS is one of the most effective conversion channels. So to make the best out of your SMS Marketing conversion Rate, come to us at Guni, one of the most widely used SMS Service Providers in Australia, and we’ll help you out!